MAC is one of the most illustrious academic clubs in the IIM Trichy family. We are always looking to keep the students engaged through series of creative events and competitions. The field of Marketing and Advertising needs resourceful and imaginative managers and that is exactly the kind of attitude we hope to foster. MAC strives to bring out the creative side of our students and push them to think out-of-the-box instead of drowning them in the run-of-the-mill gruelling academic work.
Activities conducted by the club/committee in AY 2015-2016
Brand Warz is the annual case study competition of the Marketing and Advertising Club of IIM Trichy and our main event for the Annual B-fest, Arcturus. This year, the competition received overwhelming response from students belonging to various B-schools across the country, with nearly 100 registrations for the preliminary round.
The judges and audience alike were captivated by the scope and depth of analysis done by the participants.
In a business, you don’t get what you deserve, you get what you negotiate. The Marketing and Advertising Club of IIM Tiruchirappalli presented a unique chance to indulge the inner master negotiator in the participants that included students from Premier B-schools such as IMT G, SIBM, IIM L, IIM Shillong, MDI, JBIMS to name a few.
This event was arguably the show stopper at the B-fest as some very interesting exchanges took place between the finalists as they pushed each other to their limits in their quest to be crowned "The Ultimate Negotiator".
The success of an organization is measured by its sales revenue. For this, one needs an able sales force which can sell any product which is handed to them. In an attempt to test the sales acumen of our participants we organised the Market Maker.
Participants were given a list of off-beat products to choose from. They were required to make a sales pitch to the audience for these products. The audience voted on the most sellable product based on the sales pitch. The person with the highest votes and the most incredible pitch was declared the winner. Many laughs were shared on the quirky products on display.
Marketing Ninja – Online Series
MAC club has launched a series of web comics, called “Marketing Ninja”. The goal is to help familiarize students with lesser known marketing concepts, and interesting consumer behaviour phenomena. We have so far launched 4 episodes of the comic. The series has been well received on our Facebook page, and we hope to launch more versions in the coming terms.