"The Merchandising and Retail Committee (MARC), is a student-run organization that operates with the motto of Making Life Less Tricky in Trichy by selling everything that a typical IIMTian needs during the stay in the campus. MART aims to promote the IIM Tiruchirappalli brand by procuring customized merchandises for other clubs, committees, students and faculty. It is the authorized branding entity on campus and the merchandise includes T-shirts, sweatshirts, souvenirs and other ‘IIM Tiruchirappalli’ branded products."